BPO
French-language claims and policy servicing for a Canadian insurer
At a glance
- Industry
- Insurance
- Client geography
- Canada, Quebec and Atlantic provinces
- Client size
- Mid-market, approximately 360,000 policyholders
- Service line
- BPO, claims intake, policy servicing, renewals support
- Primary language
- French, with English for the rest of Canada
- Delivery site
- Bogotá
- Engagement duration
- 15 months, ongoing
- Team size
- 50 agents, 5 team leaders, 2 QA analysts
Client profile
The client is a Canadian property and casualty insurer with approximately 360,000 policyholders concentrated in Quebec and the Atlantic provinces, writing personal auto, home and small commercial lines. French-language service is a regulatory and commercial requirement, and its quality affects both regulatory standing and broker relationships in Quebec.
The challenge
French-language capacity was the binding constraint. Montreal's bilingual insurance labour market is competitive and expensive, and the insurer had been unable to grow its French team at the pace its Quebec book was growing. Claims intake cycle time had reached 9.2 days from first notice of loss to a documented file, against an internal target of five. The service gap between French and English was becoming visible to brokers. French service level stood at 73% against an English equivalent of 88%, and broker feedback in Quebec had begun to reference responsiveness in placement decisions, a direct commercial threat for a broker-distributed book. Montreal cost had risen materially over three years, and the insurer's combined ratio left little room to absorb further servicing expense in a market where personal auto pricing is closely regulated. Offshore French was not viable. The insurer had assessed providers in North Africa and concluded the register did not match Quebec usage, with internal testing producing consistent feedback that the service sounded foreign to Quebec ears.
Why Corpshore Colombia
Corpshore Colombia proposed Bogotá, where the capital's deep multilingual professional pool includes French capability, and proposed to build the desk around a Quebec French register standard developed with the insurer's Montreal training team. Colombia's Eastern time alignment placed the desk on the insurer's clock year-round.
The insurer ran a blind listening test as part of selection, in which Quebec-based staff assessed recorded samples without knowing the delivery location. Corpshore's samples scored highest on register appropriateness, which the insurer's executive identifies as decisive.
The engagement
Fifty agents in Bogotá: 36 French-primary and 14 English-capable for Atlantic overflow, with five team leaders and two QA analysts. Coverage runs 08:00 to 20:00 Eastern Monday to Friday with Saturday morning intake. Agents complete a nine-week onboarding covering Canadian personal lines, the insurer's systems, Quebec regulatory context and a structured Quebec French register module developed jointly with Montreal.
Approach and methodology
Register before product. Onboarding puts Quebec French register work before insurance product training, on the reasoning that an agent who knows the product but sounds wrong to a Quebec policyholder fails, while the reverse is recoverable. Register is assessed at week three and again at week eight. Montreal calibration. The insurer's Montreal quality team and Corpshore QA calibrate jointly every fortnight against the same rubric applied to the internal French team. Single-pass claims intake. The prior process collected loss information across multiple contacts. Corpshore redesigned intake around a structured single-pass conversation capturing a complete file at first notice of loss, the principal driver of the cycle-time reduction. Broker-visible reporting. Service level and cycle time are reported in a format the insurer can share with brokers, turning the improvement into a distribution asset.
French-language claims intake cycle time
Results
Claims intake cycle time fell from 9.2 days to 3.0 days by month 12, moving the insurer inside its internal target and to a figure competitive with Quebec expectations. French service level rose from 73% to 93%, effectively closing the gap to the English operation and removing the broker-visible discrepancy. Fully loaded cost per FTE fell 54% against Montreal, partly reinvested in further French capacity.
Enduring value
The Quebec French register module is a shared asset now used for the insurer's own onboarding. The single-pass claims intake design has been adopted across the insurer's English operation. Corpshore Colombia has established Bogotá as a designated French delivery site for further Quebec-facing engagements.
Key indicators
| Metric | Baseline | Month 12 | Change |
|---|---|---|---|
| Claims intake cycle time | 9.2 days | 3.0 days | -67% |
| French-language service level | 73% | 93% | +20 pts |
| French-language CSAT | 80% | 92% | +12 pts |
| Quality audit score, French | 85% | 95% | +10 pts |
| First-notice-of-loss completeness | 57% | 94% | +37 pts |
| Fully loaded cost per FTE | Montreal baseline | -54% | -54% |
| Annualised attrition | 34% (Montreal) | 16% | -53% |
Where a metric disclosed only a change, the absolute figures are shown as a dash. Figures are client-reported or jointly measured.
We ran a blind listening test with our Montreal staff. They ranked the Bogotá samples first and were genuinely surprised when we told them where the calls came from. That test decided the tender.
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